At Unsmoke, a big part of our goal revolves around community engagement and tangible action. We’re determined to play an active role in communities across Canada to take steps towards our goals. Explore some of our partnerships and initiatives throughout this page!
THE GREAT OUTDOORS PARTNERSHIP
The national cleanup program is unique in the industry. Unsmoke Canada and The Great Outdoors Fund are working to reduce litter in the environment while also working with an industry leader in recycling to recycle all the collected cigarette butts, specifically targeting the plasticized filters.
Unsmoke Canada and The Great Outdoors Fund encourage non-profit organizations with a connection to nature, outdoor recreation, outdoor conservation, health and wellness, volunteer engagement, and/or community service to apply for the grant. Interested organizations can apply here by May 5th.
UNSMOKE CANADA CLEANUPS
Every year, we grant thousands of dollars to organizations across Canada to organize litter cleanup events. In 2022, the Unsmoke Canada Cleanups made a positive impact across Canadian communities including:
- Engaging more than 2,400 volunteers who collectively contributed approximately 11,790 hours cleaning up litter and cigarette butts
- Collecting and properly recycling more than 1,300,000 cigarette butts – a 42 per cent increase year-over-year
- Cleaning up and treating more than 47,000 kilograms of litter (exclusive of cigarette butts)